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Donation Letters

Lapsed Donor Re-engagement Letter

Win back donors who haven't given in over a year.

756 downloads
Updated 3/10/2024
6 sections

Full Template

[Organization Name]
[Organization Address]

[Date]

Dear [Donor Name],

We miss you.

It's been [Time Since Last Gift] since your last gift to [Organization Name], and we wanted to reach out personally.

A lot has happened since then:
• [Achievement 1]
• [Achievement 2]
• [Achievement 3]

But there's still so much work to do. [Current Need Description]

We'd love to have you back.

Your past support of $[Previous Gift Amount] made a real difference. Would you consider renewing your support today?

[  ] $[Amount 1] - [Impact 1]
[  ] $[Amount 2] - [Impact 2]
[  ] $[Amount 3] - [Impact 3]
[  ] $_______ - I'll give what I can

To give: Visit [Website URL] or use the enclosed envelope.

Thank you for considering rejoining our community. We hope to hear from you soon.

Warmly,

[Your Name]
[Your Title]

P.S. [Personal Note or Urgency Statement]

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