Recurring Donor Welcome Series

EMAIL 1: WELCOME (Send immediately)

Subject: Welcome to the [Organization Name] Monthly Giving Family!

Dear [Donor Name],

THANK YOU for becoming a monthly donor!

Your commitment of $[Monthly Amount] each month means we can plan ahead and make an even bigger impact.

Here's what your monthly gift provides:
[Monthly Impact Description]

WHAT HAPPENS NEXT:
• Your card will be charged on the [Charge Date] of each month
• You'll receive a consolidated tax receipt in January
• Monthly updates showing your impact

Welcome to the family!

[Your Name]
[Your Title]

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EMAIL 2: IMPACT UPDATE (Send at 1 month)

Subject: [Donor Name], see what you made possible this month!

Dear [Donor Name],

You've been a monthly donor for one month now - THANK YOU!

THIS MONTH, YOUR GIFT HELPED:
[One Month Impact]

Because of consistent supporters like you, we can [Ongoing Impact Statement].

With gratitude,
[Your Name]

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EMAIL 3: ANNIVERSARY (Send at 1 year)

Subject: 🎉 Happy 1-Year Anniversary, [Donor Name]!

Dear [Donor Name],

Can you believe it's been ONE YEAR since you became a monthly donor?

YOUR YEAR IN IMPACT:
• Total given: $[Annual Total]
• [Year Impact Point 1]
• [Year Impact Point 2]
• [Year Impact Point 3]

Thank you for standing with us all year long. Here's to another year of impact together!

With deep appreciation,
[Your Name]